Whickr is an equestrian marketplace helping riders find, advertise, and discuss horses across the United Kingdom. Its website and mobile app connect buyers with private owners, breeders, dealers, and professional sellers. Powerful filters sort listings by breed, discipline, location, age, and price. This practical design gives first time buyers and experienced equestrians a clearer starting point. It also helps users narrow searches before arranging conversations or viewings. Members can save promising adverts and share them with instructors, family, or friends.
The idea began with co-founders Andrew Amy, Brooke Allan, and technology specialist Leon James in January 2018. Their own searches exposed fragmented listings across websites and social media. That shared frustration shaped the concept for an accessible horse selling app. Today, the platform supports horse and pony adverts alongside browsing tools designed around equestrian needs. The founders describe their goal simply: making horse discovery straightforward for every rider.
Whickr helps users compare opportunities through detailed listings, photos, videos, seller profiles, maps, sharing, and in app messaging. Advertisers can present horses through unlimited photos, videos, and YouTube links, while matching buyers receive immediate notifications. Beyond horses, the marketplace now includes tack, horseboxes, trailers, properties, jobs, freelancers, business services, and stallions at stud. These categories extend the platform’s usefulness beyond a single purchase journey.
That broader reach reflects a team combining equestrian experience, customer care, software engineering, and product development. Andrew brings investment and competitive riding experience, while Brooke focuses on customer needs and equestrian life. Whickr also offers targeted equestrian advertising across web, social media, and email marketing. Its UK focus keeps listings relevant for local riders, yards, and equestrian businesses. For riders seeking their next horse, this equestrian marketplace brings relevant discovery into one connected space. The platform also helps businesses reach horse owners at every stage.
