Groomer’s Choice is a wholesale grooming supplies distributor that sells shampoos, clippers, tables, tubs and salon equipment to professional pet groomers, veterinary clinics, boarding facilities, breeders, small franchises and humane societies. The company, operated by Senproco Inc, has spent 28 years in the grooming business and ships from a 125000 square foot warehouse in Sioux Falls, South Dakota, backed by three additional distribution locations that keep orders moving across the country. Most orders placed by 2pm Central time on a weekday ship the same day, a detail that matters to a salon that runs out of shampoo mid week and cannot wait on a slow supplier.
Beyond stocking outside brands, Groomer’s Choice manufactures seven house brands in Sioux Falls, including Bark2Basics, Green Groom, Crown Coat and The Coat Handler, giving groomers a self supplied option alongside familiar national names. The catalog spans coat care, clippers and blades, shears, deshedding tools, bathing systems, tables, tubs, apparel and grooming aids, so a salon can source nearly everything it needs for a bathing and finishing station in one order. Groomer’s Choice also runs a wholesale pricing program built for repeat professional buyers, plus a grooming education section and two branded podcasts, Hey Joe and Groomer Tales, that cover salon business topics. For a groomer stocking a new station or restocking a busy one, Groomer’s Choice functions as a single source supplier built specifically around the pace and volume of professional grooming work rather than the occasional home groomer.
