PawTree is a custom pet nutrition company that sells dog and cat food, treats, supplements and superfood seasonings through a network of independent representatives rather than a traditional retail storefront.
Founded in 2014 by Roger Morgan, PawTree builds its product line with veterinarians and PhD animal nutritionists, and it manufactures its recipes in the USA without corn, wheat, soy or artificial colors, flavors or preservatives, listing real meat as the first ingredient.
What sets PawTree apart from other custom pet food brands is its distribution model. Instead of shipping directly from a corporate website like most personalized nutrition competitors, PawTree sells through nearly 2000 independent sales representatives, called petPros, spread across all 50 states, who work with pet owners one on one to build a customized nutrition plan based on a pet’s breed, age, activity level and health concerns.
The company’s product range goes beyond standard food and treats to include a line of superfood seasonings called pawPairings, meant to boost the nutritional value of any meal a pet already eats, along with a Core 4 supplement set covering joint support, digestive health and other common concerns. PawTree earned the 2018 Rising Star award from the Direct Selling Association, a recognition previously given to now familiar direct sales brands.
For pet owners who want a personalized food plan built around their specific dog or cat, alongside guidance from a local petPro rather than a generic online quiz, PawTree offers that combination directly.