Pet Fair Vietnam gathers pet industry manufacturers, distributors and retailers at the Saigon Exhibition and Convention Center in Ho Chi Minh City every June, and it built its reputation as a B2B sourcing platform rather than a consumer show.
Minh Vi Exhibition and Advertisement Services Co., Ltd. organizes the event, which launched in 2024 as Vietnam’s first major international pet industry trade exhibition. The organizer designed it to close a gap in the Vietnamese pet market, giving manufacturers, distributors, retailers and veterinarians a single professional marketplace instead of scattered individual sourcing trips. Because that first edition drew strong international participation and high return intent among both exhibitors and visitors, it quickly became a recurring fixture rather than a onetime launch.
The exhibitor base spans pet food and treats, ingredients, packaging, accessories, grooming products, veterinary equipment and pet technology, while attendees include distributors, importers, wholesalers, retailers, breeders and veterinary professionals. Beyond the general show floor, the organizer runs a VIP Buyers and Business Matching program that requires purchasing authority and several prescheduled exhibitor meetings, so the event functions as a curated sourcing channel rather than an open trade floor.
For that reason, the show carries particular weight for companies targeting Vietnam or the wider ASEAN market. Its Pet Sourcing Hub and Buyer Pavilion connect suppliers directly with decision makers, and its exhibitor list has expanded to include companies from markets such as Korea, Germany, Japan and Turkey. As a result, a business looking for Vietnamese distributors or ASEAN partners can use one event to reach many of them at once, which makes the sourcing focus the show’s defining advantage.
