If you don’t advertise your pet grooming business with a strategy, you are advertising for your competition.
Still, posting before-and-after dog photos and calling it advertising? You’re already way behind because pet grooming is no longer a local flyer game. It’s a fast-moving, loyalty-based, and skilled-service business where you either control demand, or your bookings stay stuck at “slow week again.”
Remember, advertising your pet grooming business today means one thing: prove your skills, establish local trust, and let systems scale your efforts. Here’s how real pet grooming businesses advertise — and why most never break past the noise.
Stop Marketing to “Pet Owners”— Market to Behaviors
Forget broad targeting. You’re not selling to “everyone with a dog.” In fact, you’re selling to a stressed-out pet parent whose Husky sheds a lot or a first-time Shih Tzu owner terrified of mats. That’s what real advertising is, and it starts when you match messaging to pet behavior.
Here’s what works: Use tools like Meta Ads Manager to target users who’ve visited vets, dog parks, or bought pet supplies in the last 30 days. Then serve them a pain-first ad: “Dreading your doodle’s next groom? We fix matting without stress.” Now they’re listening.
Pair that with a local targeting radius and an instant-booking link, not a chat button. They don’t want to talk, but want a solution.
⊕Tip:
Tailor ads to popular local breeds with grooming issues. “Poodle coat care? Book specialists near you.”
List on Pet Directories That Do the Work
Most pet directories just sit there — your profile buried on page seven next to a dog bakery in another state. However, if you want your grooming business in front of the right audience, you need to list where the real pet industry movement happens.
Start with PETBIZS, a directory built for serious pet professionals. It doesn’t just list your grooming business — it creates a business intro for you, then pushes it on LinkedIn, Instagram, and other channels where your niche audience already scrolls. That means dog breeders, boutique pet brands, and vet clinics are more likely to see your services before ever searching Google.
Compare that with basic platforms like Groomer.io or PetGroomer.com, where exposure depends on users manually searching categories. PETBIZS flips that model — it helps pet businesses build brand presence and SEO footprint through content distribution, not just a static listing.
If you’re trying to advertise your pet grooming business beyond your ZIP code — or target specific types of clients like doodle owners, breed clubs, or cat grooming customers — directories like PETBIZS act like brand launchpads, not just contact pages.
Don’t Miss This: Pet Directory: PETBIZS — Connect with Top Pet Businesses
Make Google Work Like Your Receptionist
Pet grooming is hyper-local, and generic SEO won’t help if you’re buried on page 4. Your goal? Show up before competitors when someone types “Cocker Spaniel deshedding LA” or “cat grooming without sedation NYC.”
How? Build landing pages with keywords based on breed + service + city. Not blog posts. Pages built for action. Add trust badges, prices, service photos, and real reviews on each. Moreover, track phone calls and form submissions with tools like CallRail. Google isn’t just search — it’s your receptionist, so train it.
Turn Every Partner Into a Booking Machine
This one’s underused: create performance partnerships with vets, trainers, and breeders, not just for goodwill but for revenue. Build a QR-code system or use a platform like Rewardful to share a cut with your partners for every new client they send. Track all activities and transform them into a system without confusion. This scales way faster than begging for referrals.
Want it to work even better? Shoot co-branded short videos — “Meet Max. Trained by Johnny, groomed by us.” Post it. Tag them. Boost the post locally. It turns into a magnet for niche-specific pet owners.
⊕Tip:
Clients check texts faster than email — use urgency-based promos for slow days and last-minute openings.
Your Videos Aren’t Ads. They’re Proof.
You don’t need 50k followers. Instead, you need only 30 people in your area who say, “That’s exactly what I need.” Create a “Fix Series” — real pets, real issues. Don’t polish it too much. Show the anxiety, the shedding, and the nails that haven’t been cut in 8 weeks. Then show how you fix it.
Add voiceover if you’re comfortable. End each with a QR code or booking link and then post to YouTube Shorts, IG Reels, and TikTok. After that, run retargeting ads to people who watched 50%+. According to Meta, those users are 3x more likely to book within the next 7 days.
Forget Loyalty Cards. Build Triggers.
Old-school loyalty cards? Toss them. Instead, build automated email flows that know when a client’s pet is due back. Doodle got trimmed last month? Email them in 21 days with: “Still mat-free? Let’s keep it that way — your groomer says it’s time.”
Use platforms like Klaviyo or ActiveCampaign and segment clients by breed, last visit, and problem solved. Trigger tips, offers, or rebook nudges right when they’re needed. Done right, this replaces 50% of your repeat booking stress.
Don’t Miss That: Pet Business Marketing: 5 Strategies to Stand Out
⊕Tip:
After each session, hand over a grooming summary with a QR code that links to review or rebooking.
Own One Niche. Sell Out Fast.
No one remembers “general grooming.” Everyone remembers the place that does something different. That could be Asian fusion cuts, fear-free handling, big breed specialists, or even cat-only services. Pick one. Build content around it and show results.
Then price like a pro. Let your premium services justify your premium rates. The formula is simple: Focused skill = higher trust = faster word of mouth. Niche businesses also dominate Instagram searches when clients want “the best.” You need to be worth the click.
Offline Events Work — If You Track Them
Yes, events still work. But don’t hand out leaflets and disappear. Instead, run QR-based giveaways at local dog runs. You can also offer free nail trims or paw balm treatments for signups. Use mobile forms, capture emails, and then follow up within 24 hours with a thank-you offer.
Data from Shopify shows SMS follow-ups within 24 hours of sign-up convert 39% better than cold ads. Track redemptions and retarget non-bookers. Offline still works — but only if it’s built like online.
Final Thoughts!
To advertise your pet grooming business isn’t about following trends — it’s about owning your space, showing proof, and building systems that bring the right clients to you. From behavior-driven ads to smart pricing and powerful directories like PETBIZS, it’s time to stop guessing and start scaling.
List your business on PETBIZS today and let your grooming brand get seen, booked, and talked about in the places that matter.
FAQs - Advertise Your Pet Grooming Business
Do local Facebook ads still work?
Yes, if they focus on problems, not promos. Video + urgency + booking link = best results.
To advertise my pet grooming business what ad platform should I start with?
Start with Google if your city has active search volume. Start with Meta if you want to build demand.
What if I don’t have time to shoot video?
You’re missing free trust-building. Use 30 minutes weekly to film your process. It’ll outperform your static posts.
Should I work with influencers?
Only hyperlocal ones who own pets. Offer free grooms in exchange for honest, process-focused content — not scripted praise.
What’s the ROI of email marketing in pet grooming?
Done right, it’s your highest ROI channel. Booking reminders + segment-based offers = 5x returns over paid ads.
