Social media strategies for pet businesses make the difference between being seen — and being remembered. But choosing the right strategy especially for the pet brands takes careful planning and a clear understanding of your audience.
To uncover what works, we asked industry experts to share the most effective social media strategies to scale pet businesses — and they responded with valuable insights. Their valuable and tested tactics go beyond surface-level tips. From user-generated content to breed-specific targeting and real customer storytelling, these approaches build loyalty, spark engagement, and drive serious growth.
Read these expert backed strategies, tweak your social media campaigns, and improve your reach.
Position as Community Leader, Not Just Brand
The most effective social media strategy for pet businesses is positioning themselves as the community leaders. Here’s how…
First, create a series of content themes that align with your audience’s passion points. This can include training tips, health hacks, or pet success stories. To gain an upper edge, showcase real transformations or customer journeys.
For example, feature a weekly Pet of the Week and highlight a customer’s story of how your products made a difference. This builds loyalty and also gives social proof that attracts new customers.
Next, leverage partnerships to amplify your reach. Collaborate with local pet influencers, trainers, or groomers with a strong following. Run joint campaigns or challenges where their followers can share stories using your branded hashtag. This way, you would create a collaborative movement that feels authentic and community-driven. The goal is to make your brand synonymous with connection and value, not just transactions.
Lilach Bullock, Founder, Lilach Bullock
Engage Community with Authentic, Relatable Content
Engage with the pet-loving community on social media through authentic and relatable content. This has proven to be the most effective social media marketing strategy for pet businesses. Not only does it help expand their reach, but it also contributes to influencing their audience.
For instance, featuring real customer stories, sharing behind-the-scenes clips, and hosting live Q&A sessions about pet care enhance customer engagement and loyalty. This not only foster a sense of community but also build trust, as prospective customers see genuine interactions and get firsthand feedback from other pet owners.
Alex Cornici, Writer, Insuranks
Engaging Content Creation Key for Pet Businesses
Pet businesses can excel in social media marketing by focusing on engaging content creation. Utilizing high-quality images and videos of pets fosters emotional connections, while sharing user-generated content enhances relatability. Additionally, providing educational posts on pet care and training builds brand authority and trust essential for successful marketing strategies. These tactics help pet businesses stand out and grow their audience.
Michael Kazula, Director of Marketing, Olavivo
Track Social Media Metrics
Posting content for pet businesses on social media isn’t enough to get the maximum. Instead, thoroughly monitor your social media performance. Monitoring customer engagement, page views, post comments, and other post metrics is a great way to find out what type of content is performing well. Real-time analytics help businesses measure the effectiveness of their campaigns instantly and adjust strategies accordingly. That will then help you choose what content to post on your social media channels in the future. You can track your post metrics using analytics tools like Google Analytics or built-in analytics tools on popular social media platforms.
Kim B. , Founder, Mama Kims Animal Rescue
Build a Community around Customer Stories and Pets
One of the most effective social media strategies to scale pet businesses is building a community around real customer stories and pet personalities. And we did the same….
We invited followers to share photos and short bios of their pets using a custom hashtag, then featured them weekly. In addition, we hosted cheerful contests like “Pet of the Month” with product giveaways. This approach boosted engagement, increased organic reach, and made customers feel connected to our brand.
Brenton Thomas, Founder, Twibi
Combine Content, Engagement, and Influencer Partnerships
One of the winning social media strategies for pet businesses is to combine content, community engagement, and influencers. Here’s what you need to do:
- Invest in high-resolution images, videos, and heartwarming pet stories to build an emotional connection with your audience. Besides, leverage user-generated content (UGC). It’s a game-changer for pet businesses. It encourages customers to share their stories and fosters loyalty.
- Use influencer collaborations strategically to expand reach. Partner with pet influencers for product reviews and engaging content. This can include educational posts on pet care, training, and health.
- Join pet-loving communities and engage with them. Ask pet-related questions, participate in contests, and respond to comments actively.
By combining these strategies on social media, pet brands can boost visibility.
Shalu Sharma, Social Media Expert, BOTSHOT
Use Pet Images and Relatable Language
Posting images of the pets with the products is so obvious, but it works wonders. While posting this type of content, use the language that pet owners use, like “fur babies” or “fur kids.” And, since it resonates so deep with pet owners, you earn their trust without them even knowing it.
Oh, to achieve excellent results, use all social media platforms. Repurpose your content often to keep your audience coming back.
Brian Parnall BA Hons., Owner, DotComSecrets Birmingham
Leverage User-Generated Content for Organic Growth
The most effective social media strategy that helps pet businesses grow is to leverage user-generated content. Encourage users to share content like images or videos of their pets while using products or services offered. This approach increases engagement, and the pet businesses get fresh and useful content.
Fahad Khan, Digital Marketing Manager, Ubuy Nigeria
Targeted Ads for Specific Dog Breeds Boost Performance
I operate a seasonal pet focused e-commerce business (dog Christmas stockings), specializing in Christmas products for specific dog breeds. One of the most effective social media strategies I’ve implemented during the holidays is targeted advertising on Meta platforms.
Rather than using broad pet related targeting, I create ad campaigns customized for each breed, both in creative and copy. These ads are then served to users who either own or show interest in those specific breeds. My shift from general pet targeting to breed-specific targeting has resulted in a significant improvement in campaign performance, specifically, a 10x increase in conversion rates. While it took longer to implement, the results are much better that I could have imagined.
Jeff Michael, Ecommerce Business Owner, Supplement Warehouse
Final Words!
Social media isn’t about likes — it’s about loyalty. These expert strategies prove that community, content, and authenticity fuel real growth for pet brands. Whether you’re just starting or scaling up, the path is clear: listen to your audience, showcase their pets, and stay consistent. Every post is a chance to build trust and drive revenue.